The Academy
Learn coffee
A free, structured course in specialty coffee — from your first press to extraction theory. Short lessons that each end in a cup you actually brew.
11 chapters · chapters 0–3 free · full Academy on Pro
Before the first cup
What specialty actually means, why whole beans matter, and the $30 setup that brews better than most machines.
- What specialty actually meansThe word on the bag has a definition — 4 min
- Whole beans vs pre-groundA roasted bean is its own best container — 4 min
- The $30 starter setupSkip the machine, buy a scale — 5 min
- Your first cupEverything so far, in one four-minute brew — 5 min
- How to taste coffeeHot, warm, cool: three different cups — 4 min
The five variables
Dose, grind, temperature, time, agitation — every brewer ever made is these five dials in a different housing.
- Dose & ratioOne number decides how strong your coffee is — 4 min
- Grind size, the master dialWhy grind size changes everything else — 5 min
- Water temperatureHotter isn't stronger — it's faster — 4 min
- TimeEvery method is a clock with an opinion — 4 min
- Agitation, the quiet fifthThe variable nobody weighs — 4 min
Your first method: the French press
Total immersion, zero technique debt. Master the humble press — classic, Hoffmann, iced — before anything with a cone.
- How immersion worksAll the water, all the coffee, all the time — 4 min
- Grinding for the pressCoarse, but not gravel — 4 min
- The no-plunge pressNine minutes, no plunge, startling clarity — 5 min
- Iced coffee from the pressBrew hot, chill instantly, keep the aroma — 4 min
- Troubleshooting the pressSour, bitter, muddy, weak — each has one fix — 5 min
Reading a bag
Origin, process, roast, notes, roast date — five lines of small print that predict the cup better than any review. Ends with your first scan.
- Origin, and what it predictsA country is a climate, not a brand — 4 min
- Washed, natural, honeyThree ways to remove a fruit, three different cups — 5 min
- Roast levels, honestlyRoast is a decision about what to keep — 4 min
- Tasting notes are a compassThe blueberry isn't in the bag — 4 min
- The roast date — and your first scanThe most important line has no adjectives — 4 min
Water & scales
In the appYour two quietest tools do the most work. Why grams beat scoops, what your tap water is doing to the cup, and how hot the water should really be.
- Why weigh everythingWhy grams beat scoops, every single morning — 4 minIn the app
- Ratios & dosingWhat 1:16 actually promises — 4 minIn the app
- What's in your waterYour kettle's biggest ingredient isn't coffee — 5 minIn the app
- Temperature & your kettleHotter isn't stronger — it's faster — 4 minIn the app
- Water flow & agitationEvery pour is a stir — 5 minIn the app
Grinders
In the appThe grinder shapes the cup more than any machine you own. Burrs versus blades, what to buy at every budget, and the maintenance that tastes like an upgrade.
- Burrs, blades & finesWhy a blade grinder makes sour and bitter at once — 4 minIn the app
- Grind size — the master dialWhy grind size changes everything — 5 minIn the app
- Choosing your grinderSpend on burrs before anything else — 4 minIn the app
- Alignment, retention & cleaningThe maintenance that tastes like an upgrade — 4 minIn the app
- Dialing in by grindOne click at a time, let the cup vote — 4 minIn the app
The percolation family
In the appWater through a bed of coffee, once — the family that rewards precision with clarity. Master the cone, the thick filter, and the flat bed.
- How percolation worksOne pass, no second chances — 5 minIn the app
- V60 masteryThe cone rewards a steady hand — 5 minIn the app
- Chemex & the thick filterThe filter is the machine — 4 minIn the app
- Kalita & the flat bedEven depth, even cup — 4 minIn the app
- Reading the drawdownThe bed tells you what the tongue suspects — 5 minIn the app
Immersion & hybrids
In the appSteep, wait, and let time do the extracting. The most forgiving brews in coffee — and the hybrids that borrow percolation's clarity.
- How immersion worksThe most forgiving physics in coffee — 4 minIn the app
- French press masteryA press can pour almost as clean as paper — 4 minIn the app
- AeroPress, inside outEvery number is negotiable — 4 minIn the app
- Clever & Switch — the hybridsSteep like a press, finish like a pour-over — 4 minIn the app
- Cold brew & timeTake away the heat and time takes over — 4 minIn the app
Espresso I & II
In the appMachine anatomy, dialing in, milk science and latte art — from your first nine-bar shot to a flat white with a heart on it.
- The machine, demystifiedWhat nine bars of pressure actually do — 4 minIn the app
- Dialing inDose, yield, time — the triangle that tames any bean — 5 minIn the app
- Channeling and the honest puckWhere good shots go to die — and the 30-second fix — 4 minIn the app
- Milk scienceWhy 60 °C milk tastes sweeter than your syrup — 5 minIn the app
- Latte art, honestlyContrast and flow — the physics of the pour — 5 minIn the app
Cold & Sparkling
In the appCold brew, flash brew and coffee tonics — two very different ways to chill a coffee, and the fizzy third way that turns it into an aperitif.
- Cold brew: time replaces temperatureWhat 16 hours can do that 96 °C cannot — 5 minIn the app
- Flash brew: hot coffee, frozen in placeWhy the Japanese method keeps what cold brew loses — 4 minIn the app
- Concentrates, dilution, and milkThe quiet math inside every iced drink — 4 minIn the app
- Coffee and tonicWhy quinine and coffee were always going to meet — 4 minIn the app
- Going cold on any brewerOne principle turns every method in your cupboard iced — 5 minIn the app
Advanced
In the appThe measurable side of taste — extraction theory, TDS and the control chart, water chemistry you can mix at home, professional cupping, and how to read a roast curve.
- Extraction theory, properlyOne number secretly runs every recipe you own — 6 minIn the app
- TDS and the control chartTurning taste into two numbers you can actually steer — 5 minIn the app
- Water: the 98 percentTwo minerals decide more than your grinder does — 6 minIn the app
- Cupping like a proThe industry's tasting ritual, on your own counter — 5 minIn the app
- Reading roast curvesWhat happened in those ten minutes decides how you should brew — 5 minIn the app
Learn it, then brew it.
Every lesson ends in a guided brew you can taste — with the interactive widgets and the full Academy. Free on iOS and Android.